About | Velmurax

Our mission

Velmurax brings together technical wear for riding, cycling and the trail with warm knitwear and everyday pieces for the city. Each edit is small, chosen for fit, function and a clean look.

Man in a black track jacket on the Norwegian coast at dusk

Our mission

Velmurax brings together technical wear for riding, cycling and the trail with warm knitwear and everyday pieces for the city. Each edit is small, chosen for fit, function and a clean look.

We build each lifestyle around the activity first: what a rider, a cyclist or a runner needs from a piece, then how it should look, so the kit works hard and still looks quiet.
We keep each edit small on purpose. Fewer pieces, each one chosen for a clear reason, means less to wade through and more of your time out there doing the thing you came for.
We describe every piece plainly: what it is made of, how it fits and how to care for it. If we cannot check a claim, we leave it out, so what you read is what arrives.
We photograph every piece on the same studio set, from the front, the back and turning in place, so you can see the cut, the colour and the detail before you order.
Our name joins vel, Norwegian for well, with the drive to get the most out of every ride, run and climb. Doing well, outdoors and every single day, is the standard behind each edit we put together.
We build each lifestyle around the activity first: what a rider, a cyclist or a runner needs from a piece, then how it should look, so the kit works hard and still looks quiet.
We keep each edit small on purpose. Fewer pieces, each one chosen for a clear reason, means less to wade through and more of your time out there doing the thing you came for.
We describe every piece plainly: what it is made of, how it fits and how to care for it. If we cannot check a claim, we leave it out, so what you read is what arrives.
We photograph every piece on the same studio set, from the front, the back and turning in place, so you can see the cut, the colour and the detail before you order.
Our name joins vel, Norwegian for well, with the drive to get the most out of every ride, run and climb. Doing well, outdoors and every single day, is the standard behind each edit we put together.
We build each lifestyle around the activity first: what a rider, a cyclist or a runner needs from a piece, then how it should look, so the kit works hard and still looks quiet.
We keep each edit small on purpose. Fewer pieces, each one chosen for a clear reason, means less to wade through and more of your time out there doing the thing you came for.
We describe every piece plainly: what it is made of, how it fits and how to care for it. If we cannot check a claim, we leave it out, so what you read is what arrives.
We photograph every piece on the same studio set, from the front, the back and turning in place, so you can see the cut, the colour and the detail before you order.
Our name joins vel, Norwegian for well, with the drive to get the most out of every ride, run and climb. Doing well, outdoors and every single day, is the standard behind each edit we put together.

Man in a navy cable-knit zip cardigan among concrete columns in low sunlight

Our values

Our values shape every piece we carry. We look past logos and loud trends to what works out there: honest materials, careful construction and a fit that moves with you, ride after ride.

Man zipping a black stretch track jacket by a window in a concrete room

A smaller edit, chosen with care, beats an endless catalogue.

Every piece has to earn its place in your kit, every day.

Silhouette at the end of a concrete corridor striped with sunlight

Performance lives in the details most brands quietly choose to skip.

Grip, stretch, fit and finish, checked one by one.

Woman running across a stone plaza in a black stretch track jacket and tights

Good gear should make the day simpler, never busier.

Free shipping on every order and returns within 30 days.

Our process

Every piece passes the same three steps before it reaches our shop. We look closely at fabric, fit and finish, and we only list what meets our standard, from the saddle to the city street.

Select

We search widely and choose slowly, picking pieces with a clear purpose, a clean line and a finish that looks as good as it performs.

Materials

We favour stretch, breathable and hard-wearing fabrics, from silicone-grip breeches to wool, chosen to last in use.

Your order

Shipping is free on every order, and if a piece is not right for you, you have 30 days to send it back to us.

Hands smoothing grey riding breeches beside a navy show jacket and fabric swatches

Our lifestyles

Each lifestyle is its own edit with its own standard: helmets for the road, boots and breeches for the ring, kit for the climb and for the cold. One house, one quiet look, built around how you move.

Helmets and gear

Motorcycle

Boots and breeches

Equestrian

Jerseys and helmets

Cycling

Shells and base layers

Ski and snow

Our journey

01 Born in Norway

Velmurax began in Norway with one simple idea: the gear you use every day should leave you better off. Our name joins vel, Norwegian for well, with the promise of maximum.